Farah Darwich
PR Writer & Editorial Lead
I'm a PR writer and editorial lead in Dubai, with more than ten years in communications across the GCC and wider MENA region. I work in corporate and government communications and in profiling the people who lead them, in English and Arabic. In addition to writing, I run content strategy and develop editorial teams. My approach comes down to one belief: PR writing is a craft. Style is personal and can take a thousand forms; structure is what makes a message coherent, lands the emphasis where it belongs, and accounts for how media and the public will actually receive it.
Expertise
Writing & Editorial
Every type of communications content.
- ●Press releases
- ●Reports & features
- ●Speeches & talking points
- ●Quotes & statements
- ●Leadership & CEO profiles
- ●Crisis communications
- ●Localization & translation (English ⇄ Arabic)
Strategy & Leadership
Building the systems and teams behind the words.
- ●Content strategy & planning
- ●Editorial team leadership
- ●Training & mentoring editors
- ●Brand identity & messaging — naming, tone of voice
- ●Event & session coverage
Brands I've Written For
Contact
Open to conversations about editorial training, content strategy, or writing.